A New Logic for a New World
Peter Drucker once warned that the greatest danger during turbulence and change is not the change itself, but to stay with yesterday’s logic.
We offer new thinking with deep experience for light touch change. See our 12 capabilities.
12 Practice Spaces
CX Experience
Delight
Design & orchestrate customer experiences and value propositions.
Brand Expression
Virtuoso®
Thinking leads the world in brand / identity management.
Vision
Leadership
Co-create strategic futures. Design clear paths. Connect people to the future.
Flex & go
Responsiveness
In turbulent high risk world, survival requires responsive team organization.
Service & Soul
Passion & purpose
Great brands have creative, service-rich, value ecosystems. They flex, they flow, and they are loved. Our forté.
Virtuoso®
Enterprise identity & brand
Virtuoso aligns the firm to its true uniqueness
Strategy
A fresh approach
Adapt, rebalance, triumph. Brilliant resilient strategy with integrity.
Potential & People
The soul of talent
Stodgy soulless places are sad. Bubble with creative talent and profit.
Coherence
It feels great.
End the mess. Design patterns of decision, process, and structure that reduce risk, increase life and serve all.
Leverage
Cash and speed
Thinking is the supreme tool. Leverage resources, generate cash flow, enjoy light touch change.
Perform
Smart signals
Best practice turns measures into performance signals. Teams self-organise for results and enjoyment.
Offerings
Unique solutions
Be brilliant in the market.
Library
Case studies
Thomson Holidays: Changing the strategic identity for customer loyalty
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IBM
In 2010, IBM asked us to provide a comprehensive review of the global scalability of the IBM Brand System and the planned approach to engage 400,000+ IBMers around the world. This case study explores not only what happened but some
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UNICEF
UNICEF is the world’s leading organisation for children’s rights and development. Across the world, they have a global authority to influence government and other decision-makers, and a richness of partners at grass roots level that enables them to turn plans
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WorldFirst
WorldFirst is an international, award- winning, foreign exchange business, providing international currency transfers for businesses and individuals.
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