Stepping stone logo Thinking logo

Thinking applies decades of experience and expertise to your requirements.


We help companies fulfil their unique potential. We co-create loved brand experiences. We simplify problems.

Angus Jenkinson


Angus founded the company Stepping Stones in 1991. Working at the heart of change he has led strategic projects and developed knowhow for scores of eminent brands. He is a world authority on digital business, brand, culture, customer experience, and light touch change.

Deeply committed to getting it right.


Our Principles & Values


Experience of Value

Experience of Value

Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Identity Expression

Identity Expression

Simplifying breakthrough. Insight & learning.  Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide. 
Vision, Future

Vision, Future

Working with radical opportunity, fulfilling potential.
Sociality

Sociality

Getting it right | Individuality | Community | Learning
Purpose

Purpose

Organisations serve the world. Better service required.
Brand Core

Brand Core

Brand|Culture élan.
Agenda

Agenda

That good may become.
Talent

Talent

Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Distinction

Distinction

Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Financial Rationale

Financial Rationale

Good money for good service. | Designed solutions | Subscription Thinking services.
Signals

Signals

Unique original ideas that work | Enough future money | Client development.
Offerings

Offerings

Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.
Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Simplifying breakthrough. Insight & learning.  Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide. 
Working with radical opportunity, fulfilling potential.
Getting it right | Individuality | Community | Learning
Organisations serve the world. Better service required.
Brand|Culture élan.
That good may become.
Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Good money for good service. | Designed solutions | Subscription Thinking services.
Unique original ideas that work | Enough future money | Client development.
Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.

Our Clients


Slide IBM “Angus and the team helped us to explore scale and diversity in multiple dimensions, enabling us to understand systemic patterns that ripple across the organization and the type of actions that need to be taken to establish a new type and level of eminence in the 21st century”. Kevin Bishop, WW VP Brand System and Workforce Enablement, IBM Slide Ogilvy When we at Ogilvy occasionally master the challenges of integration, than it is also because of a philosophy and a process which help us create positive customer experiences at every touch point between a customer and a brand. When we get integration occasionally right, then it is due to that journey of discovery which we undertook over the last 10 years with the help of Professor Jenkinson. – Reimer Thedens, CEO and Chairman, OgilvyOne worldwide Slide Joe “Joe supported our senior management team in creating and rolling out a competency and performance management system to improve the way we brought staff into our international businesses, and continued to develop our staff throughout their careers here. Our rapid and sustained growth means that communicating the culture and core skills of our team across the global organisation in a powerful and consistent way is crucial, and Joe was fantastic in being able to come in and understand what we are about, what we do and work this into a creative program that made a strong impact. In a short period of time he was able to understand the business and worked excellently with all of the stakeholders to ensure everyone bought into the process. We hope to work with Joe again the future and would highly recommend him to others." ALEX SULLIVAN, MD of WorldFirst Novartis Geir Halstad German CEO and global lead for Customer Satisfaction, Novartis Medical Nutrition. A unique combination of analytical sharpness and operational business understanding made Thinking our preferred partner for our annual Global Customer Satisfaction surveys. The learnings have had direct impact on the way we do business. Roth Angus, Talking with you is priceless. You have changed my thinking on fundamental points that really take us forward. You are very important to Roth's future! Valeria Rothberg Gimael CEO and Founder, Roth Brazil, mid-size fashion retail chain.