Thinking applies decades of experience and expertise to your requirements.
We help companies fulfil their unique potential. We co-create loved brand experiences. We simplify problems.
Angus Jenkinson
Angus founded the company Stepping Stones in 1991. Working at the heart of change he has led strategic projects and developed knowhow for scores of eminent brands. He is a world authority on digital business, brand, culture, customer experience, and light touch change.
Deeply committed to getting it right.
Our Principles & Values
Experience of Value
Experience of Value
Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Identity Expression
Identity Expression
Simplifying breakthrough. Insight & learning. Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide.
Vision, Future
Vision, Future
Working with radical opportunity, fulfilling potential.
Sociality
Sociality
Getting it right | Individuality | Community | Learning
Purpose
Purpose
Organisations serve the world. Better service required.
Brand Core
Brand Core
Brand|Culture élan.
Agenda
Agenda
That good may become.
Talent
Talent
Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Distinction
Distinction
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Financial Rationale
Financial Rationale
Good money for good service. | Designed solutions | Subscription Thinking services.
Signals
Signals
Unique original ideas that work | Enough future money | Client development.
Offerings
Offerings
Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.
Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Simplifying breakthrough. Insight & learning. Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide.
Working with radical opportunity, fulfilling potential.
Getting it right | Individuality | Community | Learning
Organisations serve the world. Better service required.
Brand|Culture élan.
That good may become.
Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Good money for good service. | Designed solutions | Subscription Thinking services.
Unique original ideas that work | Enough future money | Client development.
Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.
Design principle: The whole defined.
Partners & Associates
Apply to joinContact usOur blog
Truth and change: banks can and must
It is refreshing to find a senior banker speaking with candour, as reported in today’s Evening Standard (May 18, 2016). The speaker in question is Antony Jenkins, former CEO of Barclays. It is he who famously required all employees to
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Thinking with the right logic
“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter Drucker Any description of a company and its troubles and successes is characterised by the kind of thinking that went
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Our Clients
