Stepping stone logo Thinking logo

Thinking applies decades of experience and expertise to your requirements.


We help companies fulfil their unique potential. We co-create loved brand experiences. We simplify problems.

Angus Jenkinson


Angus founded the company Stepping Stones in 1991. Working at the heart of change he has led strategic projects and developed knowhow for scores of eminent brands. He is a world authority on digital business, brand, culture, customer experience, and light touch change.

Deeply committed to getting it right.


Our Principles & Values


Experience of Value

Experience of Value

Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Identity Expression

Identity Expression

Simplifying breakthrough. Insight & learning.  Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide. 
Vision, Future

Vision, Future

Working with radical opportunity, fulfilling potential.
Sociality

Sociality

Getting it right | Individuality | Community | Learning
Purpose

Purpose

Organisations serve the world. Better service required.
Brand Core

Brand Core

Brand|Culture élan.
Agenda

Agenda

That good may become.
Talent

Talent

Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Distinction

Distinction

Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Financial Rationale

Financial Rationale

Good money for good service. | Designed solutions | Subscription Thinking services.
Signals

Signals

Unique original ideas that work | Enough future money | Client development.
Offerings

Offerings

Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.
Connect with clients, stimulate, simplify, protect, re-imagine, flex | See what matters | Feels: Challenging. Provocative. Illuminating.
Simplifying breakthrough. Insight & learning.  Solution actions. Style: Radical scientific/creative thinking. Insightful. Client image: Bright thinkers, Doers. Archetype: Mountain guide. 
Working with radical opportunity, fulfilling potential.
Getting it right | Individuality | Community | Learning
Organisations serve the world. Better service required.
Brand|Culture élan.
That good may become.
Vision | Science | Pattern | Expression: Design for freedom. Methodology | Virtuoso®* Thinking’s unique identity IP | Light-touch change Tools: Viable Systems Model, VSM*| Cybernetic tools.
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Good money for good service. | Designed solutions | Subscription Thinking services.
Unique original ideas that work | Enough future money | Client development.
Thinking partnership | Virtuoso – world-leading brand, biz & culture design | Light touch change.
Design principle: The whole defined.

Our Clients