Case Studies

Thomson Holidays: Changing the strategic identity for customer loyalty

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IBM

In 2010, IBM asked us to provide a comprehensive review of the global scalability of the IBM Brand System and the planned approach to engage 400,000+ IBMers around the world. This case study explores not only what happened but some

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UNICEF

UNICEF is the world’s leading organisation for children’s rights and development. Across the world, they have a global authority to influence government and other decision-makers, and a richness of partners at grass roots level that enables them to turn plans

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WorldFirst

WorldFirst is an international, award- winning, foreign exchange business, providing international currency transfers for businesses and individuals.

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