A New Logic for a New World


Peter Drucker once warned that the greatest danger in times of turbulence and change is not the change itself, but to operate with yesterday’s logic.
We offer you that new logic to achieve your required responsiveness and resilience. Thinking’s capability is rooted in years of international experience. It is soundly and practically grounded in the new ecologic of science, craft and technical skills. It respects local dynamics and situation. We work with you to design and craft light touch changes* that work. As a result, you will steer an easier path to desired outcomes. Clients become more robust, adaptive, and self-correcting for decades to come. They feel more purposeful and act more creatively. Below we touch 12 congruent practice spaces that illustrate the scope of these services.

12 Practice Spaces

Customer value

Customer value propositions

Switch on value* for customers though insight-led design ideas that switch up the value of customers. We offer insights, tools and processes that enhance customer value propositions, relationship and experienced value. We improve designs using breakthrough understanding of customer experience and behaviour.
Brand experience

Creative coherence: Brand expression

The requirement for integration, alignment and quality of brand experience is universally agreed and sometimes achieved. We are world leaders in identity fulfilment. Our insights and methods have increased the value of scores of major brands. You will gain insights into the fundamental expression of your brand and improve practice.
Vision

Intentional Futures

Co-create strategic futures and how to get there, smoothly. The integration of purpose across stakeholders and enterprise for envisioned futures is hard to do! But enterprise cannot live without it! Our clients move to more fruitful futures through the continuous sustainable realisation of potential. By understanding “the Go” of the enterprise*, you dissolve obstructions to flow while steering towards good outcomes.
Good Go

High Trust Thriving in Complex Conditions

The turbulent complexity of modern markets means continuous high risk. Yet survival requires far more dynamic responses, seemingly increasing ‘risky’ localized decision-making. Truth is, the alternative is more risky. Our Smoothing* services help design and bring about high trust environments alongside effective risk-responsive mechanisms.
Purpose

Service Science & Soul

Service Science* is the new service dominant logic that supports rich value ecosystems flowing towards co-creation of value. Using biomimicry and self-organising methods, we design or shift enterprises so that they organically pattern on the service/value principle* at all levels of detail. They flex, they flow, and they are loved.
Virtuoso Identity

Virtuoso Identity Fulfilment

The Virtuoso toolset expands understanding and practice in the fields of whole brand, culture and business model. It integrates functions, aligns the firm and guides policy/strategy and decisioning. Dissolve cynicism. Generate healthy ambitious futures. It is well grounded in science and passionately exciting to practice.
Strategy

Strategy

Fixed strategy is instantly out of date. Adaptive dynamic capability enables intelligent morphing and dynamic rebalancing with the flux and disruptions of the market. Cybernetics* and other tools help us reproduce how living systems do this. Uniquely You generates differentiated value strategies. Smoothing eases alignment towards envisaged futures. Switching on enhances strategic innovation. Your Go patterns* flex in response.
Potential & People

Nourishing Potential and People

Too many reports show organisations as stodgy soulless places where people do not thrive or give good service. That is painful, and unnecessary. Our methods reveal latent potential across the firm. They help you design and facilitate learning enterprises that bubble with creativity and profit. People, teams and brand grow. And collaboration becomes both more diverse and coherent.
Coherent structure

Idealized Design & VSM Structuring

Great companies do not happen by accident. They evolve through wise stimuli and good ideas. But most organisations are a mess of fixes with inflexible structures. There are better options. Our design toolkit uses pattern language* (like Alexander), the viable system model* (Beer), idealized design* processes (Ackoff) and Goethean morphology* for decision and process structures that reduce risk, increase life and serve all stakeholders.
Leverage

Financial leverage & Light Touch change

Leverage the leverage in the firm. Enterprises must be successful with money, which means dynamic balance of scarce but significant resources. They must work with potential, culture and brand, in market context, and managing risk. Our steering systems and light touch designs pattern across the enterprise for intended outcomes.
Performance

Risk Resilient Flow

The judicious use of measurement lies in firm- and situation-specific signals that inform timely action effortlessly. Good designs provide stigmergic* guides for self-actualising* steering, so people naturally adjust their behaviour for good results and risk avoidance. This is actually so common we often do not even notice it. Compare this with the crass compensations and performance measures that frequently dampen performance.
Offerings

Design Thinking, Innovation & Customer Journeys

In this service space, we have been design leaders for over 25 years. Radically clarify and innovate to improve the architecture, coherence and design of offerings. Ensure integrated service & on-brand experience. Apply empathic creative, and digitally savvy, processes to design integrated, customized, omnichannel systems of service and relationship. Improve information flows across the enterprise to stay customer-focused.
Switch on value* for customers though insight-led design ideas that switch up the value of customers. We offer insights, tools and processes that enhance customer value propositions, relationship and experienced value. We improve designs using breakthrough understanding of customer experience and behaviour.
The requirement for integration, alignment and quality of brand experience is universally agreed and sometimes achieved. We are world leaders in identity fulfilment. Our insights and methods have increased the value of scores of major brands. You will gain insights into the fundamental expression of your brand and improve practice.
Co-create strategic futures and how to get there, smoothly. The integration of purpose across stakeholders and enterprise for envisioned futures is hard to do! But enterprise cannot live without it! Our clients move to more fruitful futures through the continuous sustainable realisation of potential. By understanding “the Go” of the enterprise*, you dissolve obstructions to flow while steering towards good outcomes.
The turbulent complexity of modern markets means continuous high risk. Yet survival requires far more dynamic responses, seemingly increasing ‘risky’ localized decision-making. Truth is, the alternative is more risky. Our Smoothing* services help design and bring about high trust environments alongside effective risk-responsive mechanisms.
Service Science* is the new service dominant logic that supports rich value ecosystems flowing towards co-creation of value. Using biomimicry and self-organising methods, we design or shift enterprises so that they organically pattern on the service/value principle* at all levels of detail. They flex, they flow, and they are loved.
The Virtuoso toolset expands understanding and practice in the fields of whole brand, culture and business model. It integrates functions, aligns the firm and guides policy/strategy and decisioning. Dissolve cynicism. Generate healthy ambitious futures. It is well grounded in science and passionately exciting to practice.
Fixed strategy is instantly out of date. Adaptive dynamic capability enables intelligent morphing and dynamic rebalancing with the flux and disruptions of the market. Cybernetics* and other tools help us reproduce how living systems do this. Uniquely You generates differentiated value strategies. Smoothing eases alignment towards envisaged futures. Switching on enhances strategic innovation. Your Go patterns* flex in response.
Too many reports show organisations as stodgy soulless places where people do not thrive or give good service. That is painful, and unnecessary. Our methods reveal latent potential across the firm. They help you design and facilitate learning enterprises that bubble with creativity and profit. People, teams and brand grow. And collaboration becomes both more diverse and coherent.
Great companies do not happen by accident. They evolve through wise stimuli and good ideas. But most organisations are a mess of fixes with inflexible structures. There are better options. Our design toolkit uses pattern language* (like Alexander), the viable system model* (Beer), idealized design* processes (Ackoff) and Goethean morphology* for decision and process structures that reduce risk, increase life and serve all stakeholders.
Leverage the leverage in the firm. Enterprises must be successful with money, which means dynamic balance of scarce but significant resources. They must work with potential, culture and brand, in market context, and managing risk. Our steering systems and light touch designs pattern across the enterprise for intended outcomes.
The judicious use of measurement lies in firm- and situation-specific signals that inform timely action effortlessly. Good designs provide stigmergic* guides for self-actualising* steering, so people naturally adjust their behaviour for good results and risk avoidance. This is actually so common we often do not even notice it. Compare this with the crass compensations and performance measures that frequently dampen performance.
In this service space, we have been design leaders for over 25 years. Radically clarify and innovate to improve the architecture, coherence and design of offerings. Ensure integrated service & on-brand experience. Apply empathic creative, and digitally savvy, processes to design integrated, customized, omnichannel systems of service and relationship. Improve information flows across the enterprise to stay customer-focused.

Library