Stepping stone logo Thinking logo

Thinking’s partners draw together the threads of decades of experience and expertise working with major corporates, NGOs and government agencies.


We operate in the weave between advisory services, design agency and training.

Our approach breathes life into what makes each enterprise unique, and of value to all stakeholders. We can help you catalyse rich capability that aligns a thriving culture with a powerful business model and loved brand experience.

Angus Jenkinson


A digital pioneer and former professor of integrated marketing, founded Stepping Stones in 1991. Since then, he and colleagues have operated at the heart of change serving a wide variety of eminent brands, including IBM, Ogilvy, SkanKomp (a cross-Scandinavia project for SMEs), and WWF. His unique experience, skills and approach sponsors innovation, integrated customer experience, vibrant trust culture, process flow and light touch change.

Deeply committed to good science


We work with the ‘knotty dialectic’ of wholeness to enable alignment, coherence and creativity.

Our Principles & Values


Experience of Value

Experience of Value

Connect with clients, stimulate, simplify, protect, re-imagine, flex. Light-touch changes. Flowing congruent choices. See what matters. Be loved. | Feels: Exciting. Provocative. Illuminating.
Identity Expression

Identity Expression

Professional caring. Simplifying breakthrough. Flipping the real challenge into opportunity. Exchanging the baton with the client. Weaving common goals. Style: Radical thinking. Stories, models, triggers, serious light. Blimey.
Client image: Significant systems thinkers, intelligent executives.
Archetype: Your mountains’ guides.
Vision, Future

Vision, Future

Working at the table of radical opportunity in a generous space, forming kaleidoscopes of potential.
Sociality

Sociality

Seeing potentiality for the other. Connecting in the right flow-time. Differentiated parity|congruent purpose. Convivial insights. Defecation free.
Purpose

Purpose

Organisations serve the world. Better service required.
Brand Core

Brand Core

Brand|Culture élan.
Agenda

Agenda

Love the good.
Talent

Talent

Vision | Science | Pattern | Expression: Design for freedom.
Methodology | Thinking’s integrated post-classical science & craft | fulfilling unique potentiality | flowing in organization and individual. Sciences: Ternary Cybernetics*| Biosemiotics | Anthrosophy/Goethean Science | Perceptual Control Theory* | Others |
Tools: Eurythmy* | Virtuoso®* identity system* | Cybernetics* and VSM*| Service Pattern | Risk Resilience | Light-touch changes.
Distinction

Distinction

Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Financial Rationale

Financial Rationale

3-folding principles for a going concern: Thinking’s rich ideas | sociality and fair principles | creative social monetizing. Thus | money flows through | invaluable coupled relationships | triggering a series of co-desired projects | supporting and supported by networks of supply and demand relationships | powered by value of care and insight.
Signals

Signals

Useful dissatisfaction: creative tension. Enough future money. Client flow and buzz. Being referenced. Bubbliness and joy. Time since last breakthrough. Talking details that matter. People want to join. Smoothness.
Offerings

Offerings

Vision | Science | Pattern | Expression. Imagine this: your organization working at its best. You deal with risk smartly. People enjoy the experience. Systems fast track new value and cope with mess. It is all seen more clearly. Bend with the wind and flow with the current. Everybody learns and gets what they need, when they need it. Become collectively unbeatable. Customers love it.
Design principle: The whole heart.
Connect with clients, stimulate, simplify, protect, re-imagine, flex. Light-touch changes. Flowing congruent choices. See what matters. Be loved. | Feels: Exciting. Provocative. Illuminating.
Professional caring. Simplifying breakthrough. Flipping the real challenge into opportunity. Exchanging the baton with the client. Weaving common goals. Style: Radical thinking. Stories, models, triggers, serious light. Blimey.
Client image: Significant systems thinkers, intelligent executives.
Archetype: Your mountains’ guides.
Working at the table of radical opportunity in a generous space, forming kaleidoscopes of potential.
Seeing potentiality for the other. Connecting in the right flow-time. Differentiated parity|congruent purpose. Convivial insights. Defecation free.
Organisations serve the world. Better service required.
Brand|Culture élan.
Love the good.
Vision | Science | Pattern | Expression: Design for freedom.
Methodology | Thinking’s integrated post-classical science & craft | fulfilling unique potentiality | flowing in organization and individual. Sciences: Ternary Cybernetics*| Biosemiotics | Anthrosophy/Goethean Science | Perceptual Control Theory* | Others |
Tools: Eurythmy* | Virtuoso®* identity system* | Cybernetics* and VSM*| Service Pattern | Risk Resilience | Light-touch changes.
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
3-folding principles for a going concern: Thinking’s rich ideas | sociality and fair principles | creative social monetizing. Thus | money flows through | invaluable coupled relationships | triggering a series of co-desired projects | supporting and supported by networks of supply and demand relationships | powered by value of care and insight.
Useful dissatisfaction: creative tension. Enough future money. Client flow and buzz. Being referenced. Bubbliness and joy. Time since last breakthrough. Talking details that matter. People want to join. Smoothness.
Vision | Science | Pattern | Expression. Imagine this: your organization working at its best. You deal with risk smartly. People enjoy the experience. Systems fast track new value and cope with mess. It is all seen more clearly. Bend with the wind and flow with the current. Everybody learns and gets what they need, when they need it. Become collectively unbeatable. Customers love it.
Design principle: The whole heart.

Our Clients