Stepping stone logo Thinking logo

Thinking applies decades of experience and expertise to your requirements.


We help companies fulfil their unique potential. We co-create loved brand experiences. We simplify problems.

Angus Jenkinson


Angus founded the company Stepping Stones in 1991. Working at the heart of change he has led strategic projects and developed knowhow for scores of eminent brands. He is a world authority on digital business, brand, culture, customer experience, and light touch change.

Deeply committed to getting it right.


Our Principles & Values


Experience of Value

Experience of Value

Connect with clients, stimulate, simplify, protect, re-imagine, flex. Light-touch changes. Flowing congruent choices. See what matters. Be loved. | Feels: Exciting. Provocative. Illuminating.
Identity Expression

Identity Expression

Professional caring. Simplifying breakthrough. Flipping the real challenge into opportunity. Exchanging the baton with the client. Weaving common goals. Style: Radical thinking. Stories, models, triggers, serious light. Blimey.
Client image: Significant systems thinkers, intelligent executives.
Archetype: Your mountains’ guides.
Vision, Future

Vision, Future

Working at the table of radical opportunity in a generous space, forming kaleidoscopes of potential.
Sociality

Sociality

Seeing potentiality for the other. Connecting in the right flow-time. Differentiated parity|congruent purpose. Convivial insights. Defecation free.
Purpose

Purpose

Organisations serve the world. Better service required.
Brand Core

Brand Core

Brand|Culture élan.
Agenda

Agenda

Love the good.
Talent

Talent

Vision | Science | Pattern | Expression: Design for freedom.
Methodology | Thinking’s integrated post-classical science & craft | fulfilling unique potentiality | flowing in organization and individual. Sciences: Ternary Cybernetics*| Biosemiotics | Anthrosophy/Goethean Science | Perceptual Control Theory* | Others |
Tools: Eurythmy* | Virtuoso®* identity system* | Cybernetics* and VSM*| Service Pattern | Risk Resilience | Light-touch changes.
Distinction

Distinction

Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
Financial Rationale

Financial Rationale

3-folding principles for a going concern: Thinking’s rich ideas | sociality and fair principles | creative social monetizing. Thus | money flows through | invaluable coupled relationships | triggering a series of co-desired projects | supporting and supported by networks of supply and demand relationships | powered by value of care and insight.
Signals

Signals

Useful dissatisfaction: creative tension. Enough future money. Client flow and buzz. Being referenced. Bubbliness and joy. Time since last breakthrough. Talking details that matter. People want to join. Smoothness.
Offerings

Offerings

Vision | Science | Pattern | Expression. Imagine this: your organization working at its best. You deal with risk smartly. People enjoy the experience. Systems fast track new value and cope with mess. It is all seen more clearly. Bend with the wind and flow with the current. Everybody learns and gets what they need, when they need it. Become collectively unbeatable. Customers love it.
Design principle: The whole heart.
Connect with clients, stimulate, simplify, protect, re-imagine, flex. Light-touch changes. Flowing congruent choices. See what matters. Be loved. | Feels: Exciting. Provocative. Illuminating.
Professional caring. Simplifying breakthrough. Flipping the real challenge into opportunity. Exchanging the baton with the client. Weaving common goals. Style: Radical thinking. Stories, models, triggers, serious light. Blimey.
Client image: Significant systems thinkers, intelligent executives.
Archetype: Your mountains’ guides.
Working at the table of radical opportunity in a generous space, forming kaleidoscopes of potential.
Seeing potentiality for the other. Connecting in the right flow-time. Differentiated parity|congruent purpose. Convivial insights. Defecation free.
Organisations serve the world. Better service required.
Brand|Culture élan.
Love the good.
Vision | Science | Pattern | Expression: Design for freedom.
Methodology | Thinking’s integrated post-classical science & craft | fulfilling unique potentiality | flowing in organization and individual. Sciences: Ternary Cybernetics*| Biosemiotics | Anthrosophy/Goethean Science | Perceptual Control Theory* | Others |
Tools: Eurythmy* | Virtuoso®* identity system* | Cybernetics* and VSM*| Service Pattern | Risk Resilience | Light-touch changes.
Game changers: A world-class design agency with an exceptional mix of talent on the forefront of thinking through organisational potentiality.
3-folding principles for a going concern: Thinking’s rich ideas | sociality and fair principles | creative social monetizing. Thus | money flows through | invaluable coupled relationships | triggering a series of co-desired projects | supporting and supported by networks of supply and demand relationships | powered by value of care and insight.
Useful dissatisfaction: creative tension. Enough future money. Client flow and buzz. Being referenced. Bubbliness and joy. Time since last breakthrough. Talking details that matter. People want to join. Smoothness.
Vision | Science | Pattern | Expression. Imagine this: your organization working at its best. You deal with risk smartly. People enjoy the experience. Systems fast track new value and cope with mess. It is all seen more clearly. Bend with the wind and flow with the current. Everybody learns and gets what they need, when they need it. Become collectively unbeatable. Customers love it.
Design principle: The whole heart.

Our Clients


“Angus and the team helped us to explore scale and diversity in multiple dimensions, enabling us to understand systemic patterns that ripple across the organization and the type of actions that need to be taken to establish a new type and level of eminence in the 21st century”. Kevin Bishop, WW VP Brand System and Workforce Enablement, IBM When we at Ogilvy occasionally master the challenges of integration, than it is also because of a philosophy and a process which help us create positive customer experiences at every touch point between a customer and a brand. When we get integration occasionally right, then it is due to that journey of discovery which we undertook over the last 10 years with the help of Professor Jenkinson. – Reimer Thedens, CEO and Chairman, OgilvyOne worldwide “Joe supported our senior management team in creating and rolling out a competency and performance management system to improve the way we brought staff into our international businesses, and continued to develop our staff throughout their careers here. Our rapid and sustained growth means that communicating the culture and core skills of our team across the global organisation in a powerful and consistent way is crucial, and Joe was fantastic in being able to come in and understand what we are about, what we do and work this into a creative program that made a strong impact. In a short period of time he was able to understand the business and worked excellently with all of the stakeholders to ensure everyone bought into the process. We hope to work with Joe again the future and would highly recommend him to others." ALEX SULLIVAN, MD of WorldFirst Geir Halstad German CEO and global lead for Customer Satisfaction, Novartis Medical Nutrition. A unique combination of analytical sharpness and operational business understanding made Thinking our preferred partner for our annual Global Customer Satisfaction surveys. The learnings have had direct impact on the way we do business. Angus, Talking with you is priceless. You have changed my thinking on fundamental points that really take us forward. You are very important to Roth's future! Valeria Rothberg Gimael CEO and Founder, Roth Brazil, mid-size fashion retail chain.